Video production Export settings YouTube – .mp4 format – AAC audio – 44-5600Kbps bitrate – Frame-rate should match the source material – YouTube’s algorithm likes longer formats – 1920 x 1080 pixels – H.264 codec Facebook – .mp4 or .mov format – AAC audio – 25/30fps (EU/US-CHN) – Max duration isn’t fixed. Facebook’s algorithm encourages 60+ second formats but in reality shorter formats get more views – 1080 x 1920 pixels – H.264 codec Instagram – .mp4 format – AAC audio – 3500Kbps bitrate – 25/30fps (EU/US-CHN) – Maximum 60-second duration – 1080 x 1920 or 1080 x 1080 – H.264 codec 44 | Brand guide v2.1 2024 | Internal
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